Amihai Frish – professional video editor
Talks about other things to consider before choosing a video editor for your footage.

Publishing videos on the internet involves several crucial considerations to ensure your content reaches the right audience effectively and professionally. Here are the key points to know and observe:

1. Platform Selection:

• Understand Your Audience: Choose a platform that aligns with your target audience. YouTube, Vimeo, TikTok, Instagram, and Facebook all cater to different demographics and content types.
• Platform Requirements: Each platform has specific guidelines for video formats, resolutions, and durations. Ensure your video meets these requirements.

2. Content Strategy:

• Consistent Posting: Develop a schedule for posting your videos. Consistency helps in building and retaining an audience.
• Content Calendar: Plan your content in advance to ensure a steady flow of relevant and engaging videos.
• Engaging Content: Create videos that are interesting, informative, or entertaining. Keep your audience’s interests and preferences in mind.

3. Quality and Presentation:

• High-Quality Video: Ensure your videos are high-resolution and well-edited. Poor quality can detract from viewer experience.
• Thumbnails and Titles: Design eye-catching thumbnails and write compelling titles. These are crucial for attracting viewers.
• Descriptions and Tags: Write detailed descriptions and use relevant tags to improve discoverability. Include keywords that your target audience might search for.

4. SEO and Discoverability:

• Keyword Research: Use tools like Google Keyword Planner or TubeBuddy to find keywords that your audience is searching for.
• Optimized Descriptions: Include relevant keywords in your video descriptions and titles to improve search engine ranking.
• Closed Captions: Add subtitles or closed captions to your videos. This enhances accessibility and can improve SEO.

5. Legal and Ethical Considerations:

• Copyright Compliance: Use royalty-free music, or get proper licenses for any copyrighted content you include. Platforms can take down videos or penalize accounts for copyright infringement.
• Privacy: Ensure you have consent from anyone appearing in your videos. Avoid sharing personal information without permission.
• Community Guidelines: Adhere to the content guidelines of the platform to avoid penalties or removal of your content.

6. Engagement and Interaction:

• Audience Interaction: Respond to comments and engage with your audience. Building a community can lead to higher viewer loyalty and engagement.
• Call to Action (CTA): Include CTAs in your videos encouraging viewers to like, comment, share, and subscribe. This helps in growing your channel and increasing engagement.

7. Analytics and Improvement:

• Monitor Analytics: Use platform analytics to track the performance of your videos. Key metrics include watch time, viewer retention, likes, shares, and comments.
• Adapt and Improve: Use insights from analytics to improve future content. Identify what works and what doesn’t, and adjust your strategy accordingly.

8. Monetization:

• Ad Revenue: Platforms like YouTube offer monetization through ads. Ensure you meet the eligibility requirements (e.g., number of subscribers and watch hours).
• Sponsorships and Collaborations: Partner with brands or other creators to generate additional income.
• Merchandising and Crowdfunding: Utilize merchandise sales or platforms like Patreon for additional revenue streams.

9. Promotion and Distribution:

• Social Media: Promote your videos on social media platforms to reach a broader audience.
• Collaborations: Collaborate with other creators to expand your reach and tap into new audiences.
• Email Newsletters: Use newsletters to inform your subscribers about new content.

10. Backup and Archiving:

• Backup Original Files: Keep backups of your original video files and project files to avoid losing content.
• Archival Copies: Maintain high-quality versions of your videos for future use or re-edits.

By following these guidelines and continuously refining your approach based on feedback and analytics, you can effectively publish and promote your videos on the internet, ensuring they reach and resonate with your intended audience.